University of Kansas - Allen Fieldhouse
LAWRENCE, KS
Highlights
LEGACY-DRIVEN DESIGN
From evolving Jayhawk logos and archival fonts to James Naismith’s signature and scoreboard-inspired lighting, each element honors the program’s rich history.
WAYFINDING SYSTEM
An intuitive wayfinding system enhances circulation and connects guests to thoughtfully reimagined gathering spaces, including the Banners Pub and Naismith Room.
INTERACTIVE TOUCHPOINTS
Interactive touchpoints immerse fans in the world of Jayhawk basketball, celebrating the game-day experience, key partnerships, and enduring team spirit.
MODERN INNOVATION
Etched blueprints of Allen Fieldhouse and curated artifacts bridge past and present, transforming legacy pieces into immersive moments that connect generations of Jayhawk fans.
work completed while at Multistudio